FULKING INDUSTRIAL｜WEEKLY GLOBAL MARKET INSIGHT (WEEK 48)
Release Time:
Nov 24,2025
— TBR & OTR Demand Rebounds Worldwide, HUMSUNG and LANDBEAST Show Strong Momentum
This week, the global tire market continued to display a trend of structural divergence and scenario-driven demand. As transportation activity recovers, infrastructure projects accelerate, and mining investments strengthen, our brands HUMSUNG (TBR – Truck & Bus Radial) and LANDBEAST (OTR – Off-the-Road / Engineering Tires) showed notable performance across multiple regions.
Below is this week’s in-depth market analysis.
I. Global Trends: TBR and OTR Demand Rising, Driven by Different Logics
TBR (Truck Tires): Demand Driven by Transportation Activity
This week, global transportation remained highly active, especially in:
Urban distribution and cross-border haulage in East & Southern Africa
Stable logistics recovery in North Africa
Rising port and inland transport demand in West Africa
This contributed to steady demand and increased inquiries for HUMSUNG TBR in major specifications.
Top customer priorities this week:
Tread wear life
Stable and continuous supply
Shoulder heat resistance & tear resistance
OTR (Mining & Construction Tires): Infrastructure + Mining Boost Demand
OTR market performance strengthened due to:
Mining operations resuming in multiple African countries
Frequent infrastructure project launches
Replacement demand from quarries, stone yards, and port machinery
These scenarios require higher tire strength, puncture resistance, and operating hours, reinforcing the competitive advantages of LANDBEAST OTR.
II. Regional Market Analysis
1. North Africa: TBR Supported by Logistics, OTR Driven by Construction
North African buyers highlighted increased demand for:
TBR wear resistance and carcass stability
OTR durability in high-temperature and hard-rock conditions
Our observations indicate:
HUMSUNG is well-suited for urban logistics and mid- to long-distance transport
LANDBEAST benefits from construction & port machinery demand
2. East Africa: Strong TBR Demand, Growing OTR Momentum
East Africa remains one of the most active TBR markets due to:
Frequent cross-border transportation
Growing small and medium-sized fleets
Logistics industry entering stable development
This week:
HUMSUNG performed strongly in 315/80R22.5, 12R22.5, and other key sizes
Many clients provided positive feedback on shoulder heat resistance
Meanwhile, Kenya and Tanzania saw increased mining & quarrying activity:
LANDBEAST OTR demand is rising due to reinforced carcass structure and anti-cutting performance
3. West Africa: TBR Restocking Cycle + Structural Growth in OTR
The West African market is shaped by:
Inventory restocking
Increased transportation volume
TBR demand leans toward cost-effective, durable brands, while OTR buyers increasingly prefer reliable, long-life products over low-end alternatives.
Both HUMSUNG (TBR) and LANDBEAST (OTR) align with buyers seeking lower operating cost per hour.
III. Brand Performance: Strengthening Competitive Differentiation
HUMSUNG (TBR) Highlights This Week
✔ Outstanding tread wear performance, reducing fleet operating costs ✔ Optimized shoulder structure for better high-temperature durability ✔ Stable performance under heavy load and high-speed conditions ✔ Strong delivery stability, improving customer loyalty
Key Markets: East Africa, North Africa, West Africa Core Clients: Fleets, distributors, long-haul logistics operators
LANDBEAST (OTR) Highlights This Week
✔ Reinforced carcass structure with excellent puncture resistance ✔ Designed for harsh quarry, mining, and rocky terrains ✔ Long operating hours, reducing downtime for machinery ✔ Strong position during mining and infrastructure recovery cycles
